Throughout time, all of history's turning points had their spark in guys sitting around drinking beer and playing double-dare with novel and blatantly ridiculous ideas. Nazism, the Ironman Triathlon, you name it. All Cheetah Herder endeavors are required to originate in this manner. After one particularly invigorating lap around the lake with the dudes, someone halfway through his third Fosters slobbered, "Hey, let's get runners to drive to Seeley Lake in the dead of winter, run our half-marathon loop around the lake on icy roads, then help us drink Don's beer." It made perfect sense. Don was certainly all for it. On February 23, 1980, 33 runners actually took it seriously and showed up. The first Snow Joke was run, and was won by Mike Layman while in training for the Olympic Marathon Trials. The "Official Post-Race Event of the Cheetah Herders Athletic Club" went well into the next day.

At the 1982 Snow Joke Official Post-Race Event, Dusty Moller (from Columbia Falls, 100 miles away) was drinking his share, and probably several other people's share. No one knows what he actually said, but since every can of Fosters comes with an enunciation decoder, Dusty's gibberish was promptly understood as, "Hey, let's get runners to come up where I live, drive to the edge of the Wilderness, then run back along Hungry Horse Reservoir in a forest full of grizzly bears. We'll call it Le Grizz. It's 50 miles, but we'll have beer at the finish line." Pat slurred back, "OK, if you'll get all the volunteers and set up the course I'll advertise it and handle the applications." Five months later, with applications coming in, Pat learned that Dusty had moved to West Virginia. Big deal. Pat found the crews, Lynn registered to run it, and his wife Rose handled an aid station. Montana had its first ultramarathon.

For three years starting in 1985, the Club co-sponsored the "Prairie to Peaks" Relay, even fielding second-string teams such as "Larson's Loonies" and the "Turtle Herders". Club members also branched out into representing the Club worldwide at sporting events and and associated International Beer Comparison Surveys. The Club was represented at numerous marathons, relays and canoe competitions nationwide, and had a runner on Great Fall's "Team Bag Balm" at the Jasper-Banff 177-mile relay.

The years have been kind. Pat with the Official Starting Device at OSCR, 1999.
The Club fielded a six-runner team in the 1989 eight-day Lewis & Clark Relay, 507 miles across Washington State, placing 19th amongst 61 10-runner teams. Cheetah Herder flags (Club name lettered on fabric fur) were left of the summits of the highest mountains in South America and Antarctica. The first Montanan to complete the Midnight Sun Ultramarathon on Baffin Island, and the Western States and Wasatch 100 mile runs did so wearing a Cheetah Herder T-Shirt. Surplus Cheetah Herder T-shirts were thrown to spectators during the 1993 Comrades 56-mile ultramarathon in South Africa. Club Officers are currently affiliated with the annual OSCR cross-country ski races.

The Cheetah Herders original mantra of "Run Before You Drink" embodied a practical solution to the eternal struggle between conditioning and dissipation. This "Official Reasoning" has since moderated to "Seek Levity Without Obliteration." The old-time drinking bouts have long since fallen off, but Club members retain their shameless opportunism. Proof: Don and Doug both got into politics. Disclaimer: Since Doug is a current incumbent, before you attribute any indiscretions implied above to him, let's have it understood that Doug came within a cheetah's whisker of being designated the "Official Chaperone".

Appreciation of athletics remains a prerequisite for being a Cheetah Herder, regardless of one's current conditioning. Club direction is to continue to provide the experience its founders once shared. Life is just a little too long to be endured without fitness and health. The Cheetah Herders may not always do battle, but still provides battlegrounds, because people must set goals and fight to achieve them. If you can't deal with the challenges you choose, how in the hell are you going to deal with the ones you don't choose (which will eventually come your way, especially if you get blasted after every workout.) The Club does not advocate sensitive new age thought or political correctness. It is neither for nor against apathy. Nor is it trying to pass on some lasting example to future generations. After all, what have future generations ever done for the Club? The Club does advocate a disciplined life dedicated to fitness and health. You should mind your training schedule! And, provided you don't go out too fast, you should obey your thirst.

Cheetah Herder History
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